Our  PLAY-tiny-text-fillground


ART

SCIENCE

“Behind every great product, you will find meaningfulinnovation.”

WORLD'S STRONGEST FIBER


World's Strongest Fiber


WORLD'S SOFTEST FIBER


World's Softest Fiber


OFFICIAL SOCK OF THE NBA


Official sock of the NBA


Innovation ObsessedKnitwear RefinedSuperior Craftsmanship


Design DrivenAlways OriginalCarefully Curated

Advisory Council


Bold, brave, different. We align with the ones who stand apart.

Meet the Players


Diverse backgrounds, exceptional talents and passion for innovation, united with a common goal of celebrating originality.

Let's PLAY-tiny-text-fill

We are constantly searching for great people or great ideas for the next evolutionary innovation, we'd love for you to contribute.

Become a BETA TesterSubmit an Idea