Our 
ground
ART
SCIENCE
“Behind every great product, you will find meaningfulinnovation.”
WORLD'S STRONGEST FIBER
World's Strongest Fiber
WORLD'S SOFTEST FIBER
World's Softest Fiber
OFFICIAL SOCK OF THE NBA
Official sock of the NBA 2015-2017
Innovation ObsessedKnitwear RefinedSuperior Craftsmanship
Design DrivenAlways OriginalCarefully Curated
Advisory Council
Bold, brave, different. We align with the ones who stand apart.
Meet the Players
Diverse backgrounds, exceptional talents and passion for innovation, united with a common goal of celebrating originality.
Let's
We are constantly searching for great people or great ideas for the next evolutionary innovation, we'd love for you to contribute.
Become a BETA TesterSubmit an Idea