Empathy

We work to fully understand the experience of the customer for whom we are innovating.  We do this through observation, interaction, and immersing ourselves in your experiences.

Define

Process and synthesize the findings from our empathy work in order to form a customer point of view that we will address with our
innovation.

Ideate

Explore a wide variety of possible solutions through generating a large quantity of diverse possible solutions, allowing us to step beyond the obvious and explore a range of ideas.

Prototype

Transform our ideas into a physical form so that we can experience and interact with them and, in the process, learn and develop more
empathy.

Test

Try out high-grade products and use observations and feedback to refine prototypes, learn more about our customer, and refine our original point of view.

EMPATHY


We work to fully understand the experience of the customer for whom we are innovating.  We do this through observation, interaction, and immersing ourselves in your experiences.

Submit an Idea

DEFINE


Process and synthesize the findings from our empathy work in order to form a customer point of view that we will address with ourinnovation.

IDEATE


Explore a wide variety of possible solutions through generating a large quantity of diverse possible solutions, allowing us to step beyond the obvious and explore a range of ideas.

PROTOTYPE


Transform our ideas into a physical form so that we can experience and interact with them and, in the process, learn and develop moreempathy.

TEST


Try out high-grade products and use observations and feedback to refine prototypes, learn more about our customer, and refine our original point of view.

Apply for Beta